John Legend Launches Loved01 Skincare Brand on QVC, Expanding Reach for Melanin-Rich Skin

WEST CHESTER, Pa. – International music icon, entrepreneur, and activist John Legend has brought his innovative skincare line, Loved01, to QVC, marking another milestone in his mission to promote inclusivity in the beauty industry. Known for crafting products tailored to the unique needs of black and brown skin while addressing universal skincare concerns, Loved01 aims to redefine personal care with its dermatologist-tested and affordable offerings.

QVC, a global leader in live shoppable entertainment, now features an exclusive assortment of Loved01 product sets available on QVC.com.

Anna Baker, Vice President of Beauty and General Merchandise Manager for QVC, highlighted the significance of the collaboration. “Loved01 was founded to address the beauty needs of underserved consumers who deserve access to high-quality and accessible skincare,” she said. Baker also praised the products’ intentional formulation with top-tier ingredients to enhance moisturization and hydration for melanin-rich skin.

Loved01, launched in February 2023, emphasizes inclusivity by offering elevated skincare solutions at accessible price points, with products starting at under $20. Developed in partnership with dermatologists and cosmetic chemists, Loved01’s product line includes items such as the Face + Body Oil, Exfoliating Wash Duo, and Daily Love Four-Piece Gift Set. These products nourish, moisturize, and rebalance the skin’s pH levels, offering a gentle yet effective skincare experience for users of all skin types.

John Legend expressed excitement about introducing Loved01 to QVC’s audience. “At Loved01, we believe everyone deserves love and care, and we strive to help people celebrate and nourish their skin,” he said.

QVC’s global reach, spanning over 200 million homes and multiple digital platforms, positions the retailer as an ideal partner to expand Loved01’s mission. The brand’s philosophy of “well-being beyond beauty” aligns with QVC’s commitment to offering unique, high-quality products that resonate with diverse audiences.

Loved01 products are available at QVC, Amazon, CVS, and the brand’s website, loved01.com.

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