AT&T Partners with Urban One to Launch Second Season of Rising Future Makers Showcase

NEW YORK – Urban One’s award-winning branded content division, One Solution, has announced a partnership with AT&T to launch the second season of the AT&T Rising Future Makers Showcase, an initiative aimed at empowering recent graduates from Historically Black Colleges and Universities (HBCUs). The campaign connects promising young alumni with influential Black professionals who serve as mentors, fostering an environment for creativity and growth.

Building on the success of the inaugural season in 2023, this year’s campaign aims to elevate the aspirations of HBCU students by encouraging them to apply for the Rising Future Makers Showcase. Mentors for the current season include Imani Ellis, Founder and CEO of CultureCon and The Creative Collection NYC, and D’Wanye Edwards, Founder of Pensole Lewis College of Business and Design.

The campaign also features “The Futurist,” a two-episode series launching on October 23 and October 29. This series will showcase two HBCU alumni and their experiences, highlighting the rich heritage of HBCUs as hubs of innovation while demonstrating the essential steps needed to create a more inclusive future across various industries.

HBCU students aged 18-25 who are actively making an impact in their communities are encouraged to participate. To enter, students can submit a video under one minute or a written statement explaining how they are pursuing their dreams. The application window runs from September 1 to November 2, 2024.

Twenty-five exceptional students will be selected as the Class of 2024, each receiving $5,000, a 5G-enabled device, branded merchandise, mentorship opportunities, and more.

AT&T’s commitment to supporting HBCUs and fostering economic growth is central to the Rising Future Makers initiative. The program aims to empower a new generation of leaders by connecting them with resources and opportunities to support their ambitions.

For more information about the AT&T Rising Future Makers Showcase, visit AT&T’s official website.

SOURCE Urban One, Inc

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